Hayneedle cultivates efficiency and visibility across the enterprise by standardizing on Atlassian

Hayneedle.com continues to see success as a leading online retailer for indoor and outdoor home furnishings and decor for every room, style & budget. Established in 2002, the more than 500-employee enterprise has been recognized by Internet Retailer and Inc. Magazine as one of the top web retailers and fastest growing companies in the US.


To support the thriving e-commerce business, Hayneedle’s IT team needed a unified platform for managing agile workflows.

The team was using a mix of HP Product and Portfolio Management (PPM) software, Rally for agile development, and Cisco Jabber for chat. The tools didn’t integrate well, had different UIs, and lacked some of the features and flexibility that Hayneedle required.


Hayneedle standardized on Atlassian. “With Atlassian, we have a unified toolset, a consistent UI, and a single vendor to provide support,” says Brian Gress, director of IT governance at Hayneedle,. “Plus, with the Atlassian Marketplace, we can use add-ons to extend and customize Atlassian products for various use cases.”

To realize the most benefit from its Atlassian investment, the company enlisted Atlassian Expert Fringe Technology. Gress explains: “We wanted to be experts but needed guidance in order to get there. Fringe was a perfect partner and helped us get up to speed quickly – much faster than we would have on our own.”

The IT team simultaneously rolled out JIRA Software, JIRA Service Desk, and Confluence, and then added HipChat. Next, they took Atlassian software to more than 20 business teams – from SEO and Fulfillment to Site Merchandising and Creative Services.

Site Merchandising, for example, adopted JIRA Software to manage workflows across product data assistants, buyers, and creative teams. HR implemented JIRA Software to track HR documents, requests, and access, using a single ticket for the employee lifecycle from onboarding to off-boarding. Meanwhile, Customer Care adopted HipChat to communicate with internal support teams during customer calls.

With JIRA Service Desk, IT created an internal service portal that makes it easy for employees to request desktop support, web analytics, SEO, UX/design services, and more.

The Software Development team uses JIRA for issue tracking and is rolling out Bitbucket and Bamboo for code management.


Within 14 months, Hayneedle migrated many of its IT, business, and dev teams from legacy systems, including email, spreadsheets, and ad hoc processes, to Atlassian.

“With Atlassian, we’ve increased efficiency by about 33% and improved visibility and morale… Now work isn’t lost and time isn’t wasted,” says Gress.



  • Retail

Atlassian Products

  • JIRA Software
  • JIRA Service Desk
  • Confluence
  • Bamboo
  • Bitbucket
  • HipChat